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Our Background

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Kristina

KRISTINA

I started designing at 15, when I took my first journalism class and joined my high school’s publications team. I quickly discovered a passion for storytelling, layout, and branding, and eventually became Editor-in-Chief, leading the yearbook team and  and competing at national journalism conventions, where I earned awards for layout design.

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That led me to study Electronic Arts in college, focusing on interactive new media. During my freshman year, I worked as a graphic designer for the Student Life department, creating signs, flyers, and handouts that were posted all over campus.

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After Graduation from MSU in 2019, I joined a catering company that I helped pivot into a neighborhood market during the early days of the pandemic. During my 2 1/2 years with them on a wide range of roles: prep cook, event manager, social media coordinator, product photographer, storefront designer, handyman, taste tester, and operations lead. That role was the most labor-intensive, high-energy, rewarding, skill-building job I’d ever taken on.

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Looking to slow down and refocus, I accepted a position as Studio Manager at a community ceramic studio where I was a member. That role evolved into Art Director, and I spent three years as the senior-most team member shaping the studio’s brand, operations, programs, and creative direction. I redesigned the website and course catalog, hired a team of instructors and managers, managed social medias, and streamlined both the studio’s ceramic processes and community offerings. While I’ve since handed off most of those responsibilities, I continue to manage the studio’s website and provide creative support as needed.

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Throughout all of these roles, I continued designing on the side—for friends, restaurants, small businesses, weddings, and events. Eventually, I realized it was time to fully invest in myself. What began as a side hustle has grown into my full-time creative studio, where I now focus all of my energy.

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These days, my life revolves around raising my bright, golden-hearted son. Outside of my work, I’m a ceramic artist, lover of all things arts and crafts, and happiest when I’m out in the yard or spending time in nature.

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HIGHER EDUCATION

2015-2019

MISSOURI STATE UNIVERSITY

Bachelor of Science in

Electronic Arts: Interactive New Media

Minors in Design and Art

DREAM PROJECTS

One of my all-time dream projects is designing a cookbook—whether for a client or just for my own family. I’ve always loved cooking, even if I rarely write down what I make. The idea of turning favorite recipes into something tangible and beautiful really excites me.

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Back in high school, designing the yearbook showed me just how much thought and care goes into every detail—fact-collecting, checking, writing, laying out—and the incredible feeling of seeing it all come together, one page at a time. I still love being handed a block of plain text and turning it into something that tells a story.

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A cookbook feels like the perfect blend of everything I love: food, design, photography, and storytelling. If you're working on a cookbook—or dreaming up one of your own—I’d love to help bring it to life.

One of my favorite parts of design is being handed a big block of text—or even better, a messy, poorly laid-out document—and turning it into something clean and beautiful. Cleaning up a design feels like cleaning a messy room, so satisfying when it’s done and you can look back at what you started with.

 

I love piecing blocks of text together like a puzzle, correcting font choices, fixing inconsistencies, tightening spacing, matching brand styles, and bringing order to the chaos. Getting to work with a brand consistently and really learning its style guide inside and out is especially rewarding. ​

WHY
DESIGN

SERVICES

Design | Branding | Photo | Video

Web Design | Social Media Strategy

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KFDdesign © All Rights Reserved 2020 

GET IN TOUCH

Kristina@kfddesign.com

Based in St. Louis, Open to Travel

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